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About Us

SB OAI Japan brings OpenAI's frontier AI capabilities to Japanese enterprises to drive business transformation.
In 2026, we will begin the exclusive rollout of Crystal intelligence in Japan,
combining OpenAI's latest enterprise AI platform with end-to-end implementation and
operational support optimized for the Japanese market. Through this AI solution,
we aim to help companies solve challenges in ways never before possible.

Mission

New brilliance. Brighter future.

One of the greatest transformations in human history is already underway.
Will it bring greater happiness to humanity—or threaten our very existence?

At this pivotal crossroads, SoftBank Group and OpenAI have come together.
Our aim is to guide companies, the people who work in them, their families, and society as a whole toward one of the greatest forms of happiness in human history.

Because technology evolves, our humanity can grow richer.
When these two forces are brought into beautiful harmony, they create new brilliance.

We can already see it:
a future sparkling brightly with a new kind of light.

Vision

Technology and humanity in beautiful harmony

We seek to create a world where technology and humanity flow together,
fostering stronger connections within society to bring happiness to everyone.
By embracing change and leading bold initiatives, we will continue to deliver new value.

SB OAI Japan — Unlocking humanity’s potential through innovation and ingenuity

Value
  1. Venture

    Go beyond convention. Make a global impact.

  2. Innovation

    Harness empathy to realize humanity’s full potential.

  3. Speed

    Act, learn, and advance―at light speed.

  4. Transcending

    Surpass limits and leap into uncharted territory.

  5. Integrity

    Embed trust at every level with unwavering determination

  6. Essence

    Anticipate change and keep pursuing the essence.

CEO Message

Daichi Nozaki

The evolution of AI is no longer simply an extension of operational efficiency. What we are witnessing now is a fundamental shift in which every aspect of the enterprise, from executive decision-making to frontline operations, is being rebuilt around AI.

To leverage this shift for business growth and competitive advantage, strong leadership commitment and a company-wide perspective are more important than ever.

At SB OAI Japan, we combine OpenAI's frontier technology with SoftBank's practical expertise to make AI a driver of enterprise transformation. As “Customer Zero”, we ourselves will continue to take on new challenges, and we look forward to shaping the future together with our customers.

CTO Message

Colin Jarvis

AI is moving quickly, but real enterprise transformation does not happen in a demo. It happens when frontier models are connected to real business and operational problems, real users, real data, and the systems companies depend on every day.

At SB OAI Japan, our role is to turn OpenAI’s frontier technology and SoftBank’s market experience into AI that drives real business outcomes. We start with high-value customer problems, iterate directly with users, harden integrations, measure what works, and turn the patterns we discover into repeatable products and deployment playbooks.

Our customer connection is our superpower. By working side by side with Japanese enterprises, we can build a tight loop from the field back to OpenAI Product and Research - helping customers create real outcomes today, while shaping better agents, better models, and better enterprise platforms for the future.

Company Profile

Company Name
SB OAI Japan GK
Location
1-7-1 Kaigan, Minato-ku, Tokyo
Business
Implementation and deployment of Crystal intelligence
Ownership
C Holdings Co., Ltd. 50%, OpenAI 50%
(Ownership of C Holdings Co., Ltd.: SoftBank Corp. 51%, SoftBank Group Corp. 49%)